Project Summary for Hologram Outdoors
Recently, our dynamic team at Told embarked on a transformative journey with Hologram Outdoors, a budding NZ business in the outdoor e-commerce domain.
Their aspiration? To carve out a distinctive digital footprint that not only resonates with outdoor enthusiasts but also translates into tangible growth. With Told's strengths in storytelling and digital strategy, we were poised to make this vision a reality.
The Start
Our collaboration with Hologram Outdoors began with a bang. The first month alone witnessed sales soaring to $25k, underpinned by an astounding ROAS of 14:1. These figures weren't just metrics; they were a testament to Told's expertise in crafting narratives that not only engage but also convert.
Digital Communities
At Told, we believe in the power of stories and the communities they foster. With this ethos, we spearheaded efforts to build a robust email list for Hologram Outdoors. Beyond mere list-building, we set up post-purchase automations, ensuring that every customer's journey with Hologram Outdoors was punctuated with meaningful touchpoints, reinforcing their bond with the brand.
Organic Growth
In the vast digital landscape, genuine organic engagement is the gold standard. Leveraging Told's prowess in crafting compelling content, we created narratives for Hologram Outdoors that not only resonated but had the spark to ignite viral conversations. This was storytelling with a purpose, designed to captivate and propagate.
Crafting a Story
Infused with Told's signature storytelling flair and grounded in consumer psychology, we sculpted a digital space where every interaction was an invitation to a narrative adventure. Visitors weren't merely browsing; they were embarking on a journey with the brand.
Throughout our partnership with Hologram Outdoors, Told's commitment was unwavering: to weave narratives that resonate, engage, and drive action. The result? A strong brand that stands out and sells.
