Hologram Outdoors

When most new e-commerce brands launch, they're lucky to hit a few thousand in sales their first month.

So when Hologram Outdoors—a fresh Kiwi outdoor gear startup with zero previous sales—reached $25,000 in revenue within 30 days of working with us, we knew we had to share their story.

Here's exactly what happened, what worked, and how we made it happen.

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Starting from Scratch: The Hologram Challenge

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Hologram kicked off with:

• A solid product range that solved real problems for outdoor enthusiasts
• A modest marketing budget that needed to deliver immediate results
• A blank slate – no existing customers or revenue

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They needed actual sales, and they needed them quickly.

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The First Month: $25,000 in Revenue (Not a Typo)

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Within 30 days of implementing our strategy, Hologram hit $25,000 in revenue.

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Even more impressive was their return on ad spend: 14:1. That means for every dollar invested in advertising, they generated $14 in sales.

In the outdoor e-commerce space, where competition is fierce and customer acquisition costs are typically high, these results are very positive.

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Email Marketing That People Actually Want to Receive

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We took a different approach to Hologram's email strategy.

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Instead of bombarding subscribers with repetitive discount offers, we created content that outdoor enthusiasts genuinely looked forward to opening:

• Behind-the-scenes looks at product development that built connection and trust
• Adventure stories that rekindled people's passion for the outdoors

The result? Strong open rate and a rapidly growing list of engaged subscribers who actually clicked, shared, and (most importantly) purchased.

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Content With Substance, Not Just Style

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The outdoor industry is full of beautiful but ultimately interchangeable content. We wanted Hologram to stand out.

We created content that went deeper:

• Stories featuring real Kiwi adventurers using Hologram gear in authentic situations
• Built the brand around New Zealand's top surfers and novelty breaks that aren't commonly surfed and seen.
• Honest discussions about the environmental challenges facing New Zealand's outdoor spaces

This approach built a following of people who engaged with Hologram not just as a brand, but as a trusted voice in the outdoor community.

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Transforming the Website Experience

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For many outdoor brands, the website is simply a catalog. For Hologram, we made it an experience.

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We developed a digital journey that brought visitors into the brand's world:

• GIFs showing the evolution from initial hand-sketched designs to finished products
• A timeline revealing the founder's journey and the purpose behind each creation
• Photography that captured not just products, but the experiences they enable

Product pages went beyond specifications to explain why certain features matter in specific outdoor scenarios. We didn't just sell gear—we sold confidence and capability.

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The Key Takeaways for Your Business

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Hologram's success story demonstrates that new e-commerce brands don't need massive budgets or years of brand-building to succeed. They need a strategy that:

1. Deeply understands the real reasons people buy in their category
2. Creates marketing that speaks to those underlying motivations
3. Builds genuine connection before asking for the sale

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Most importantly, they need to be willing to do things differently when the conventional approach isn't delivering results.

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Ready for Similar Results?

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If you're launching a new brand or looking to reinvigorate an existing one, we'd love to talk about how our approach might work for your business.

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We focus on one thing above all else: creating marketing that drives actual revenue, not just looks good in a portfolio.

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Because at the end of the day, the most beautiful marketing in the world doesn't matter if it doesn't help you sell more products.

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Let's build something that does both.

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