Calico

Crafting Digital Success: Told x Calico Studio
what we did

Content Strategy & Creation Process

Messaging & Offer Creation

Lead Magnet Collaboration

Customer Journey Mapping/Funnel Development

Meta Ads (Instagram and Facebook)

overview

Told joined forces with Calico Studio, Auckland's FMCG branding specialists, to elevate their digital marketing game. We developed a comprehensive strategy encompassing content creation, offer design, and targeted Meta advertising. The campaign's success was immediate and significant: hundreds of lead magnet downloads and $50k in potential business generated in just 30 days, demonstrating the impact of well-executed digital marketing for creative agencies.

When Calico Studio, a premier Auckland FMCG branding agency, approached Told, they were facing a common challenge: how to land more accounts where they can make a difference.

Our collaboration aimed to translate their creative expertise into digital success. We developed a strategy that encompassed compelling content creation, a valuable lead magnet, and a targeted Meta advertising campaign. The results were transformative: hundreds of downloads and $50,000 in potential business.

Detailed Breakdown:

1. Understanding the Challenge

Calico Studio excels at making brands stand out on shelves, but they needed help making their own expertise shine online. We recognised that their challenge wasn't unique - many service-based businesses struggle to market themselves effectively in the digital space.

2. Crafting the Strategy:

Our approach was broad:
a) Content Creation: We delved deep into Calico's world, extracting the insights and expertise that set them apart. The key is to create content that isn't just a portfolio piece - it provided genuine value to potential clients, positioning Calico as thought leaders in their field.
b) Lead Magnet Development: We created an offer that potential clients couldn't resist - a downloadable resource that addressed a key pain point in the FMCG branding world.
c) Multi-Stage Funnel: We designed a customer journey that nurtured leads from initial interest to readiness for a sales conversation. Each touchpoint was an opportunity to demonstrate Calico's unique value proposition.
d) Targeted Advertising: Leveraging Meta Ads, we ensured Calico's message reached decision-makers in the FMCG sector.

3. Results and Impact:The campaign's success exceeded expectations:

  • Hundreds of people added to the Calico community
  • $50,000 in potential business identified in the first month
  • Significant increase in Calico's digital engagement and brand awareness

4. Ongoing Evolution:

Success is a journey, not a destination. Building on these initial results, we're now expanding the strategy across multiple channels, continuously refining our approach based on data and insights.

5. The Bigger Picture:

This project exemplifies Told's core belief: effective digital marketing is about creating genuine connections. For Calico, we wanted to do more than amplify their voice; we ensured it resonated with the right audience. In a world where every business is vying for attention online, we demonstrated that with the right strategy, even niche B2B services can cut through the noise and attract quality leads.

stories are memorable
EMOTIONS EVOKE ENGAGEMENT
beautiful x Functional = exceptional
Form follows function
Form follows function
beautiful x Functional = exceptional
CREATIVITY CRAFTS CONNECTIONS
stories are memorable
Beauty is in balance
Beauty is in balance

Fine tuned process by thousand projects

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1

Research

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2

Ideation

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3

Design

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4

Development

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Awarded for a reason

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