Our resources

A $10 Hat and an $89 Hat Cost the Same to Make. Brand Is the Difference.
A generic hat sells for $10. A branded one sells for $89. Same cost of goods. Brand is the moat that lets you charge a premium, and storytelling is how you build it. Here's the system, with the numbers.
The Evolution of Brand Storytelling: How Jobs-to-be-Done is Changing the Game
Learn more about future storytelling trends through the JTBD lens
Why Your Customers Don't Care About Your Product (And What They Actually Want)
Learn more about crafting purposeful stories through the JTBD framework
Why Storyboarding Ads Isn't Optional (And How To Do It Right)
Why Most Kiwi Businesses Get SEO Content Completely Wrong
Learn more about Told Agency's innovative approach to SEO-infused storytelling
Quiet Wins Archive: Building a $1.2M Lead Machine
In manufacturing, capital tied up in inventory is capital that can't grow your business.
Quiet Wins Archive: David vs. Goliath
From burning money on marketing to having Fortune 500 companies knock on their door.
User-Centric Narratives: Crafting Stories Your Audience Wants to Hear
Learn more about crafting resonant, audience-focused narratives with Told Agency
Social Media Storytelling: Building Authentic Connections
Learn more about forging genuine social connections with Told Agency's insights.
Designing for Accessibility: Tips and Best Practices
Learn how to create designs that are accessible to all users
5 Tips for Incorporating Color in Your Brand Identity
Learn how to effectively use color in your brand design.
5 Tips for Incorporating Typography in Your Designs
Learn how to effectively use typography in your creative designs.
The Benefits of Using Illustrations in Graphic Design
Learn how illustrations can enhance your designs.
Creating a Cohesive Brand Identity
Learn how to develop a consistent brand identity for your business.