Our resources

A crew member in a rust-orange beanie snaps a blank film clapperboard shut on a hazy night shoot, arm blurred with motion, lights glowing behind.
Why Storyboarding Ads Isn't Optional (If You Want Them to Sell)
Most teams jump straight from brief to production, then wonder why the $15k video won't convert. This is the storyboard-first process behind every Told ad: the emotional map, the mute test, the three-second rule, and the NZ$1.2m pipeline it helped build.
A rust-red forklift streaks in motion blur through a dark warehouse aisle stacked with excavator attachments, a lone worker standing in a shaft of dusty golden light.
How We Turned Dead Inventory Into a $1.2M Pipeline in 90 Days
An excavator attachment manufacturer had millions locked in unsold stock and no way to sell direct. In 90 days we built the system that produced $1.2M in qualified pipeline, and this post defines exactly what that number means.
A lone worker in a hi-vis vest stands with his back to the camera at night, dwarfed by towering glass office buildings as long-exposure traffic lights streak past.
The $1,500 Lead That Now Costs $160
A Kiwi B2B firm was paying $1,500 a lead and getting 35 cents back on every ad dollar. Twelve months of unglamorous fixes later: $160 leads, a 3.91 ROAS and Fortune 500 buyers in the pipeline. Here's the exact order we fixed it in.
Two men shake hands at dawn beside a work ute, one hand still half in a worn work glove, low sun flaring over a rust-red tarp on the tray.
Nobody Buys Your Story, They Hire It
Customers don't buy your story, they hire your brand to do a job. That lens took one Kiwi client from $1,500 a lead to $160. Here's how it works, with the five interview questions that find the job your customers are really hiring you for.
Close-up of weathered hands driving a battered rust-red power drill into rough timber, sawdust frozen mid-air against a dark workshop.
Sell the Job, Not the Product: The $0 Positioning Shift
Every buyer is hiring your product to get a job done, and most ads never name the job. Here's the framework, the three questions that find it, and the rebuild that took one client's cost per lead from $1,500 to $160.
A woman in a rust-red jumper laughs mid-story across a chipped cafe table at night, hands blurred with gesture, two half-drunk flat whites lit by hard flash.
Write the Story Your Customer Is Already Telling Themselves
Copy that sounds like the buyer's own thoughts outsells copy about the brand. How a customer-led rewrite took one client's cost per lead from $1,500 to $160, and the review-mining process we use to find the words.
Hard flash catches a hand scrolling a phone in a pitch-dark room, thumb mid-swipe over a cracked screen that is only a smear of warm light.
Social Content That Sells: Give Every Post a Job
Engagement is a vanity metric until a post moves product. Here's how to build social content with a job to do, why New Zealand's small audiences make proof and comment replies punch harder, and the 90-day case that put $1.2M in a client's pipeline.
Flash-lit shot of an old corner-store cash register drawer sprung open, a shopkeeper's hand reaching in past curling receipt paper, dark shelves behind.
SEO Content That Ranks AND Sells: How Kiwi Brands Turn Traffic Into Revenue
Page one of Google means nothing if the till stays shut. Here's how we build content that ranks and sells, including the rebuild that cut one client's cost per lead from $1,500 to $160.
A decorator's blurred arm rolls one straight, continuous band of rust-terracotta paint across a vast cream wall, paint spray caught in window light.
Your Brand Is a Moat: How Cohesion Lowers CAC and Lets You Charge More
Your ads, landing page and emails should look like one company. When they do, recognition compounds and customers get cheaper: one NZ client's cost per lead fell from $1,500 to $160 through a rebuild that ran on exactly this discipline. Here's the system, and how to measure it.
A plain $10 cap below and a premium terracotta $89 cap raised on a stone plinth, editorial lighting on cream
A $10 Hat and an $89 Hat Cost the Same to Make. Brand Is the Difference.
A generic hat sells for $10. A branded one sells for $89. Same cost of goods. Brand is the moat that lets you charge a premium, and storytelling is how you build it. Here's the system, with the numbers.